1. Identify Amazon’s Problem (I have included it here) 2. Provide a strategic solutions to fix the problem 3. Provide a Product Market Mix 4. Quality and Speed 5. Please use the Wall Street Journal as a reference and also to support the paper There has been a failure in optimizing their inventory thus increasing the cost of shipping brought about by long zone or incomplete shipments (Sawyer, 2018). Besides inventory management challenges, Amazon works with a limited number of shipping companies which poses a challenge when dealing with a large number of customers who expect their items to be shipped in time. At times, the company goes out of its way to ensure customer satisfaction at the expense of increased shipping costs.