Conduct an in-depth evaluation (using publicly available information) of an organisation of your choice [or use one of the three case studies provided to you

Structure (clear sections, gaps, irrelevant material, linear progression of argument) Analysis (appropriate use of concepts, theories, models, techniques, evidence, depth of analysis and sophistication of argument – not just a list of points, critical evaluation)

Use of sources (breadth of reading, over reliance on lecture notes, use of data) Style and presentation (spelling and grammar, paragraphing – too long, too short, unfocused, repetition) Referencing