Read: New York Times article: Sugru, a Versatile Glue From Ireland, Gets Help from Web, by Janet Morrissey Website: https://www.nytimes.com/2016/03/03/business/smallbusiness/sugru-a-versatile-glue-from-ireland-gets-help-from-web.html?_r=0 Write: A summary of your answers to the following questions 1. What type of innovation is this? 2. What were the biggest obstacles that the Irish entrepreneur who founded Sugru faced in terms of developing and introducing it to the market? 3. What was the key success factor? 4. Are there any insights and tips from this particular case that other entrepreneurs can use when they market new ideas and products? Provide support for all your answers, including all relevant references.